JvM Hub – One Common Platform for Diverse Brands

Project Overview

Commissioned by the agency group Jung von Matt, a centralized hub system based on NEOS CMS was conceived and implemented. The goal was to offer the various departments and brands under the “Joint Momentum” umbrella a common technical platform without sacrificing individual visual identities and modular flexibility.

Challenge

The Jung von Matt Group faced the challenge of uniting several independent web presences under one system – with the following requirements:

• Central administration while maintaining the independence of individual units
• Flexible module architecture that is adaptable for different content needs
• Custom theming to make individual brand identities visible
• Scalability to easily integrate additional units

Solution

Together with the internal project team, a technically sophisticated and future-proof solution was developed:

1. Multi-domain capable NEOS setup: Use of NEOS dimension structure for simple multi-tenancy
2. Module toolkit: Development of versatile content modules with configurable variants
3. Theme engine: Implementation of a flexible theming system for individual styles per unit
4. Content reuse & workflows: Centrally manageable content and structured editorial processes
5. Close coordination: Ongoing technical consulting and close collaboration with Design & UX

Results

• One hub, many brands: Over 6 departments of the JvM Group on one NEOS instance
• Time savings through reusability of modules and central management
• Individual brand presences despite unified codebase
• Future-proof: New units or landing pages can be integrated with minimal effort