newTree – Digital Fundraising with Charm & Impact

Project Overview

newTree is a non-profit organization committed to sustainable reforestation projects in Africa. To strengthen their digital communication and fundraising, a new website was developed – deliberately simple, low-maintenance and targeted.

The website has been successfully in use for several years and was last enhanced in 2024 with an extended Stripe payment integration. Design and technical implementation come entirely from a single source.

Challenge

• Development of a visually strong yet reduced web presence with clear UX
• Integration of donation logic without relying on complex platforms
• Reduction of maintenance overhead – lean WordPress architecture
• Completely custom component-based implementation with high performance
• 2024 extension with Stripe functionality for simple donation processes

Solution

• Development of a custom WordPress theme with Timber/Twig and Custom Blocks
• Integration of a tailored donation function with Stripe Checkout
• Optimized display for desktop and mobile with focus on storytelling and conversion
• Modularly structured components that can be maintained by a small team
• Design and frontend logic from a single source – no external dependencies

Results

• Clear, modern web presence with focus on sustainable communication
• Increased donation willingness thanks to simplified process and mobile flow
• Website successfully in operation for several years – stable & low-maintenance
• Expandable and prepared for additional languages and fundraising tools
• Positive feedback from users, supporters and the team itself